Case Studies

How I Achieved a 65% Increase in Sales for E-Commerce Luxury Jewelry Brand, Diamonds in Space by Dianna Rae Jewelry, with Google and Programmatic Paid Ads

Challenge: Dianna Rae Jewelry, a niche luxury brand, sought to promote its exclusive fine jewelry pieces and rare gems to a targeted audience, aiming to maximize return on investment while driving increased conversions on their website.

Solution: Implemented a full-funnel digital marketing strategy to reach Dianna Rae Jewelry’s niche, high-value audience using a combination of Google Ads, Meta, and programmatic advertising. Key tactics included:

• Dynamic Search Ads (DSA): Captured diverse search traffic, ensuring broad visibility for all product categories.

• Shopping Ads Optimization: Highlighted product details and images to attract high-intent buyers.

• Cross-Channel Retargeting: Maintained brand presence across CTV, display, and native ads for better recall.

• A/B Testing: Focused on top-performing creatives, audiences, and bidding strategies.

• Lookalike Audiences: Targeted similar prospects based on high-value customer profiles.

• Conversion Tracking & Attribution: Optimized each touchpoint using multi-touch attribution for higher conversions.

Result: The six-month campaign resulted in a significant 65% increase in conversions within the first month, driving substantial traffic and revenue to the client's website.

How I Achieved a 32% Increase in Location Profile Clicks for a Washington-Based Luxury Yacht Sales Brokerage with Google Search Ads

Challenge: A luxury yacht sales brokerage in Washington aimed to attract high-value clients interested in buying or selling yachts priced between $200K and $5 million. The focus was on increasing lead form submissions and direct phone inquiries from qualified prospects while keeping ad spend efficient.

Solution: Implemented a precise, data-driven Google Search Ads strategy targeting a niche, high-value audience. Key tactics included:

• Advanced Keyword Strategies: Focused on long-tail keywords like “aluminum exploratory yachts near me” and used negative keywords to exclude irrelevant traffic.

• In-Market & Custom Intent Audiences: Targeted users actively searching for luxury vehicles and watercraft, creating custom segments based on search behaviors.

• Geo-Targeting & Bid Adjustments: Prioritized high-income ZIP codes and adjusted bids for affluent areas, ensuring top ad placements in target regions.

• RLSA & Remarketing: Used remarketing lists for search ads campaigns to re-engage past website visitors and users who viewed specific yacht models, increasing chances of conversion.

• Ad Extensions & Scheduling: Utilized call and location extensions, focusing on peak engagement times to maximize direct inquiries.

Result: Over six months, the campaign led to a 32% increase in business location profile clicks and a 20% rise in qualified phone calls. These strategic adjustments enabled the brokerage to reach and engage potential buyers within their target market effectively

How I Increased StickerGiant's Conversion Rate by 65% & Reduced Monthly Account Overspending by $15K with Google & YouTube Ads

Challenge: StickerGiant, an e-commerce custom sticker brand, was struggling with overspending and low conversion rates in their Google and YouTube Ads campaigns.

Solution: To address these challenges, a strategy was implemented to utilize conversion-focused optimizations to increase ad rank score, click-through rate, and drive more qualified traffic while reducing overspending. Ad copy, target audience, and ad placements were analyzed and optimized. Cost-effective optimizations and monthly budget reductions were also implemented.

Result: The implemented strategy resulted in increased engagement and performance, more qualified traffic, and reduced overspending for StickerGiant's Google Ads campaigns. An overall ad rank score increase of 9%, an 83% ad click-through rate, and a 65% increase in overall conversion rate were achieved. Additionally, account overspending was reduced by 24%.

How I Achieved a 6:1 ROAS for NordicTrack, a High-End Fitness Brand, with a $4M Monthly Google Ads Budget

Challenge:As the digital advertising specialist for a major e-commerce brand, I was tasked with managing a substantial monthly ad budget of over $4 million on Google Ads. My objective was to maximize ROI for the client while optimizing search ads and retargeting display ads to re-engage customers who had previously interacted with the brand.

Solution: To maximize ROI for NordicTrack, I developed a data-driven strategy using a $4M monthly Google Ads budget. Key tactics included:

• Advanced Targeting: Focused on high-intent keywords and custom audiences to attract users ready to buy.

• Continuous Optimization: Adjusted campaigns for different funnel stages:

• High-Funnel: Targeted broad keywords and affinity audiences for brand awareness, showcasing NordicTrack’s premium features.

• Low-Funnel: Focused on in-market segments like “Top Rated Home Gym Equipment” to reach users closer to purchasing.

• A/B Testing Creatives: Tested variations of ad copy, visuals, and calls-to-action to identify top-performing elements and drive better engagement.

• Retargeting Strategy: Re-engaged past visitors with tailored display ads featuring limited-time offers and product recommendations.

• Detailed Reporting: Delivered actionable insights through performance reports, refining the strategy for ongoing improvements.

Result: This approach achieved a blended 6:1 ROAS, boosting sales and strengthening NordicTrack's online presence.

How I Achieved a 400% ROI Increase and 30% Platform Spend Scale for E-Commerce OEM Auto Parts Store with Google Ads.

Challenge: The client was looking to increase ROI and improve overall Google Ads performance for their e-commerce OEM auto parts store.

Solution: Analyze and optimize ad copy, target audience, and ad placements across Google Ads search, display, Google Discovery, and YouTube video campaigns.

Result: Achieve 400% increase in ROI, increase website traffic and engagement, and improve brand awareness. Refining ad targeting and copy, increasing ad placements in Google Discovery and YouTube video campaigns, and scaling ad spend budget by 30% led to significant growth and success for Valley Parts.

How I Decreased Cost-Per-Lead by 35% for Ohio Car Dealership with Google Ads.

Challenge: Valley Motors, a car dealership based out of Ohio, approached me after experiencing unsatisfactory results with an advertising agency. They were looking to improve their lead generation efforts in the surrounding areas and were seeking a more effective digital marketing solution.

Solution: Refine targeting, optimize campaigns, and minimize ad spend waste. Valley Motors successfully achieved a significant decrease in its cost-per-lead.

Result: This led to a reduction of $5,000 per month in unnecessary ad spend and a CPL decrease of over 35%, ensuring that Valley Motors' advertising budget was utilized efficiently and effectively. Additionally, within the first three months of the campaign, Valley Motors experienced a significant increase in lead form submissions from potential car buyers in the local areas. The optimized campaigns, tailored ad messaging, and user-friendly landing pages successfully captured the attention of the target audience and motivated them to call the dealership location and submit website lead forms.

How Oregon Fruit Achieved a 23x Increase in ROAS with Integrated Google Ads and HubSpot Strategies

Challenge: Oregon Fruit, an e-commerce retailer offering bulk fruit concentrates to breweries, sought to enhance their return on ad spend (ROAS) in a highly competitive market. The goal was to acquire new, high-LTV customers and stand out among numerous competitors.

Solution: Launching a comprehensive Google Ads campaign, we capitalized on Oregon Fruit's first-party data to sharpen audience targeting. A crucial element of our strategy was integrating and leveraging HubSpot data. By analyzing this data, we identified the highest quality and converted leads. These insights were then reinjected into our Google Ads campaign, enhancing targeting precision and budget allocation. This approach balanced new customer acquisition with the engagement of branded and returning customers, using advanced technical features of Google Ads to optimize every aspect of the campaign.

Result: This integrated and data-driven approach resulted in a remarkable 23-fold increase in ROAS, from $36 to $139 for every $1 spent. The success of this campaign was rooted in the synergy between Google Ads' targeting capabilities and the valuable lead insights from HubSpot, leading to not just immediate revenue growth but also setting a foundation for sustainable, long-term customer relationships.